blu eCigs Welcomes The Return Of Company Founder Jason Healy As President
CHARLOTTE, N.C.–February 5,2014–blu eCigs, a proven consumer choice in the electronic cigarette industry, is pleased to welcome Jason Healy as he resumes his role as company president. For the past year, Healy has been providing strategic counsel for the company, primarily focused on the brand’s creative marketing and product development efforts. Healy returns to the industry’s leading brand, as blu eCigs strives to further expand distribution and introduce more innovation to this quickly evolving product category.
“This year will mark a true inflection point in the industry, where market winners will be more firmly established,” commented Healy. “For blu eCigs in particular, this is an important time to expand our market share as well as consumer mind share, which will continue to be driven by our customer-focused innovation and dedication to supporting our user base.”
Healy will continue to direct technology innovation and creative marketing for blu eCigs, while also emphasizing public awareness and education of the industry today, and its potential consumer impact in the future. The brand has strong product development, sales distribution, marketing and advertising plans in place for the year ahead, and is eager to continue building blu eCigs as the leading electronic cigarette brand in the U.S.
Since its inception in 2009, blu eCigs has consistently led the charge to introduce e-cigarettes as a new class of smoking alternative to the US market, and has done so in a pragmatic way – always keeping the customer experience as the central focus. In April 2012, blu eCigs was acquired by Lorillard, Inc. (NYSE: LO), solidifying blu eCigs as a market trailblazer and further advancing the tremendous growth opportunity represented by the e-cigarette category. Today, North Carolina-based blu eCigs holds approximately 50 percent of the retail market share and can be found in over 127,000 retail locations in addition to online. Most recently Lorillard reported 2013 net sales through the third-quarter of $177million.
About blu eCigs Electronic Cigarettes
blu eCigs® electronic cigarettes offer the experience of traditional cigarettes– without the tobacco smoke, ash, or smell. Because they mimic the physical act of smoking, blu eCigs offer the first realistic alternative to combustible tobacco cigarettes, creating a vapor “puff” that evaporates within seconds. blu eCigs’ lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers. A proven consumer choice in the US market, blu eCigs have been featured at high-profile awards shows, motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world. Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors. Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO). For more, visit www.blucigs.com.