Not all E-Cigs are Created Equal
BLU CIGS PRESIDENT URGES “BUYERS BEWARE”: NOT ALL E-CIGS ARE CREATED EQUAL
Look for E-Cigarette Companies with USA-Made Ingredients, Stringent Product Quality Control Standards
Charlotte, NC – February 17, 2012 – As the popularity of electronic cigarettes continues to grow, hundreds of small companies and individuals are scrambling to turn out a product – opting for lower production cost over quality just to capitalize on the buzz. But the industry is not without scrutiny from anti-smoking groups, governments and agencies, as well as public officials and lawmakers across the country. blu Cigs, the nation’s largest e-cig vendor, has long advocated quality control measures, and urges consumers to verify the reputation of their chosen brand by asking the following questions:
1) Where does my brand make its liquid ingredients (known as ‘smoke juice’)? Many companies, in an effort to reduce the bottom line, source their ingestible ingredients from China under dubious quality control standards.
2) Is my brand sold at reputable retail chains, or only online? Brands sold at retail have to meet higher standards from both retailers and insurance. Think twice before going with a company that sells only online.
3) Can I see proper documentation if quality is called into question? General product safety and quality control testing documents should be readily available upon request. If they’re not, it could be a red flag something is amiss.
4) Is my e-cig a ‘mod’? ‘Mods’ are exactly what they sound like – e-cigs that have been modified in some way from their original form. ‘Mods’ are typically not produced by knowledgeable manufacturers or people with the required know-how to ensure safety. Quite often these products use homemade components that are not designed to be used together, many of which have not been certified or tested to proper standards in their finished form.
“Testing and more importantly, continual testing as part of quality control is what differentiates blu Cigs and others from the dozens of ‘cowboys’ out there with garage operations looking to make a quick buck, and capitalize on a hot industry,” commented Jason Healy, President of blu Cigs. “We have always upheld the highest standards when it comes to our products’ safety and quality. As further proof of these measures, all of our ingestible ingredients are manufactured in the U.S.for better quality control standards. We’ve gone the extra mile to ensure the safety and quality of our products and to deliver the best possible experience to our customers.”
Charlotte based market leader blu Cigs is the only e-cigs manufacturer that can claim liquid ingredients that are 100% made in the USA, through an exclusive partnership with Wisconsin-based Johnson Creek Enterprises – which has enabled the company to become the largest domestic e-cigarette provider.
About blu Cigs
blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu’s high-tech “e-cigs” look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor “puff” that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.
PR contact: Jesson Geipel, Resound Marketing