Why is blu™ Blue?
Where did the name blu eCigs come from?
blu eCigs® electronic cigarettes were named after the LED tip that emits that signature blue glow. It makes it easy for someone to see, learn, and remember the coolness of blu.
So why is blu blue?
blu eCigs made the conscious choice to offer a product that would clearly not be mistaken for a traditional cigarette while being used. This is why our packs have a bright white or dark black casing with the signature blue symbol. It makes the case stand out from regular packs of traditional cigarettes.
We chose to make the LED blue for similar reasons. The glowing blue tip is distinctive and unique, both from traditional cigarettes and even from other bands of e-cigs. The blue tip is intended to invoke curiosity and conversation, rather than to suggest that it is a traditional cigarette.
Our goal is to empower smokers to regain some of their freedom. If someone is using an e-cigarette that looks like a traditional cigarette and glows the same color as the burning tip on a traditional cigarette, it may be mistaken for a traditional cigarette. That smoker might be subject to a potential negative reaction, as if they were smoking a traditional cigarette. This is especially important when someone wants to enjoy a blu eCigs electronic cigarette in locations where traditional smoking isn’t permitted, but vaping is allowed.
Cool Blue blu
blu is blue to stand out from the crowd, both from traditional cigarettes and other e-cigs. It’s also intended to appeal to a wide audience. More than half of the people in the world name blue as their favorite color; so many people love blue. And we’re confident that adult smokers will love blu, too.
Do people ask you about your blu eCigs? What do you tell them? Let us know on our Facebook page.
NOT FOR SALE TO MINORS. blu eCigs® electronic cigarettes are not a smoking cessation product and have not been evaluated by the Food and Drug Administration, nor are they intended to treat, prevent or cure any disease or condition. ©2013 LOEC, Inc. blu™ and blu eCigs® are trademarks of Lorillard Technologies, Inc.